Case Study | BioTech / Pharma

Boehringer Ingelheim— Nonclinical Safety Platform

Product, Interaction Design Strategy

Project Overview

Client: Stratfor
Industry: Global Intelligence / Publishing
Platform: Web, Mobile, Tablet
Focus: Dashboard UX, User Profiles, Custom Settings

My Role

  • UX Strategy & Experience Design

  • Interaction Design & Rapid Prototyping

  • Design Systems & UI Components

  • Cross-functional collaboration (Product + Engineering)

  • Documentation (flows, specs, scenarios)

Tools & Deliverables:

  • Figma > Wireframes & Prototypes

  • Mural & Figjam > Whiteboarding and collaboration

  • Qualtrics > Quantitative Research > Competitors Site Analytics

  • ·Documentation > Roadmaps > Use Cases > Benchmarking

  • Lucid > Diagram > Personas

“Stratfor’s Worldview platform, delivers geopolitical intelligence and risk analysis. The challenge wasn’t just designing a dashboard—it was transforming a content-heavy system into a decision-support platform for global risk.”

Project Goals

  • Redesign and enhance user profile and customization features

  • Introduce scalable dashboard architecture

  • Improve user navigation, filtering, and personalization

  • Support multi-role users (analysts, researchers, non-technical users)

  • Enable data-driven workflows for intelligence consumption

Problem Statement
Stratfor’s existing platform lacked:

  • Flexible user-specific customization

  • Efficient search and filtering mechanisms

  • Scalable interaction models across devices

  • Clear information hierarchy for complex datasets

Solution Summary
Led UX design in collaboration with Senior VP of Product:

  • Define end-to-end UX workflows

  • Establish design system foundations

  • Deliver interactive prototypes and UI libraries

  • Enable cross-platform consistency (desktop, tablet, mobile)

  • Support advanced filtering + comparative analysis

“The biggest issue was cognitive overload. Users—primarily analysts and business leaders—were dealing with hundreds of reports, but no clear way to identify what actually mattered.

They had to manually connect events, assess risk, and compare scenarios across regions. That’s a high-friction, high-stakes workflow.”

Process strategy

Approached this as a systems design problem by restructuring the information architecture around how analysts think—region, theme, risk type, and time horizon—then designing a Threat Lens dashboard to surface active and emerging risks, introducing advanced filtering and comparison tools to support analysis workflows, and building personalization features so users could track what mattered most.

Key features

Deliver a centralized Threat Lens dashboard for real-time risk visibility, enable multi-dimensional filtering to reduce search friction, provide side-by-side comparison tools to support decision-making, and establish a personal workspace for saving and tracking intelligence.

“The key insight was that this wasn’t a content problem—it was a signal detection problem.

Users didn’t need more information. They needed structured insight and prioritization.”

Big ideas, real impact.

I approached this as a systems design problem by restructuring the information architecture around how analysts think—region, theme, risk type, and time horizon—then designing a Threat Lens dashboard to surface active and emerging risks, introducing advanced filtering and comparison tools to support analysis workflows, and building personalization features so users could track what mattered most.

“This reduced time to insight significantly and increased engagement with key workflows like comparison and saved intelligence.

More importantly, it shifted the platform from passive content consumption to active decision support.”

Product innovation

This work sits at the intersection of UX, data systems, and predictive modeling, focusing on designing for decision-making under uncertainty—a direction increasingly central to AI-driven products.

Evolution

“If I were to evolve this further, I’d integrate AI-driven summarization and predictive risk scoring to move even closer to real-time decision intelligence.”

Journey Mapping

User: Corporate Risk Analyst
Context: Evaluating geopolitical risk using Stratfor Worldview

Design Phase: Wireframes, Design & Prototyping

Responsive Web

To create an effective comparison tool, the key is to demonstrate at least two products side-by-side. Based on our research, we concluded that there is no benefit in showing more than 2 or 3 products simultaneously.

Comparison